How our audits are built
Every audit we run follows the same six-phase method and checks your site for two kinds of search at once: regular Google rankings, and the answers ChatGPT, Perplexity and Google AI Overviews give. Every finding ties back to something on your site, and every fix tells you why it matters.
Google and AI, in one audit
Most audits stop at Google. We also check whether AI assistants can find you, understand you and quote you, since that's where a lot of customers start now. You get both on every audit.
The six phases
1. We crawl your site the way search engines and AI crawlers do.
We start at your homepage, then your main menu, your service and location pages, and the pages most likely to turn a visitor into a customer. We map how the site fits together, what topics it covers and how the pages link to each other. We read the raw page code without running scripts, because the big AI crawlers don't run them either.
2. We check the search basics.
Titles, descriptions and headings. Page addresses and canonical tags (the tag that tells search engines which version of a page is the original). Internal links. Your sitemap and robots.txt. The mobile and speed signals we can see. Thin or duplicate content. Whether each page matches what people are actually searching for. Trust signals that show real experience and expertise.
3. We check whether AI search can read you, trust you and quote you.
Can an AI pull clear facts from your pages? We look for a plain description of what your business is and does, named people with credentials, sources for your claims, FAQs, comparisons, and short lines an AI could quote word for word. We check your structured data, the code that tells machines your name, address, services and hours. And we look for anything that could make an AI skip you, doubt you or get you wrong.
4. We figure out what you can realistically rank for.
We find the topics and searches your site is going after, then rate each one on three things: how competitive it is, whether your page matches what searchers want, and how well your current page fits. We flag pages that compete with each other, topics where you're spread too thin, and pages you don't have yet.
5. We size you up against what's already winning.
We look at who's likely ranking and getting cited for your topics, then compare your content on quality, trust, specifics and what makes you different.
6. We score you on eight measures, 1 to 10.
- Technical SEO
- On-page SEO
- Content quality
- Internal linking
- Conversion alignment
- Authority and trust
- GEO readiness
- Overall ranking potential
Every score comes with a one-line reason tied to what we found.
What you get
| Section | What it tells you | Free preview | Full report ($391) |
|---|---|---|---|
| Executive summary | What's helping, what's hurting, missed AI opportunities, fastest wins in 14 days | Included | Included |
| Findings | Each issue with its severity, the evidence, why it matters and the fix | Top issues | Complete |
| Priority roadmap | Fix now · Fix this quarter · Long-term plays | Included | Included |
| Content expansion plan | 15 new pages, with the search behind each, why it can rank and why AI may quote it | Not included | Included |
| AI search upgrade plan | Formatting, structured data, authority and trust improvements | Not included | Included |
| Competitor comparison | How your content stacks up against what's ranking | Not included | Included |
| Final verdict | Can you grow, what kind of site you are, and the 3 changes that move you fastest | Included | Included |
The rules every audit follows
We label what we saw and what we think.
Every finding is marked observed (we saw it on your site) or inferred (our professional judgment), and we keep the two separate.
Advice tied to your site.
If a recommendation doesn't connect to something on your site, it's out.
Every fix comes with the why.
You won't get "add schema" without hearing how it helps your rankings or AI visibility.
A short list, in order.
You get the few changes that make the biggest difference, ranked, instead of a 50-item checklist.
No ranking promises without context.
We won't tell you that you can rank for something until we've looked at who you'd be up against.
AI search on every audit.
It's half the job, so it never gets skipped.
We tell you what we couldn't check.
Anything we couldn't confirm, like backlinks or measured page speed, gets listed as unverified instead of guessed.
How we keep scores honest
Every score starts from automated checks on your site, like whether AI crawlers are let in and how many words load without scripts. Our analysis can move a score two points at most from that starting point, so the number tracks what's really on your site.
What we don't do
Nobody can guarantee that ChatGPT or Google will recommend you, so we don't. We don't make up rankings, traffic numbers or competitors. We don't log into your accounts. We only read what anyone can see on your site.